Engaging with the arts: Legacy Masterclass

Apr 5, 2011 | Category: Fundraising

Following high levels of public investment into the arts over the last twenty years, the ongoing public spending cuts have intensified the debate about appropriate public subsidies for the sector. With Arts Council England announcing the ‘biggest changes to arts funding in a generation’ and Creative Scotland restructuring and consolidating its investment programmes, there are widespread concerns about the speed and size with which funding changes for arts organisations are implemented. While the common perception is that ‘there is more potential for arts organisations to gain extra funding from philanthropy and private investment’ little is known about effective practices and sound theories; frequently only anecdotal evidence exist and limited knowledge-exchange has taken place.

To bridge this gap and to encourage wider dialogue across practice, academia and policy, the Centre for Charitable Giving and Philanthropy (CGAP) has partnered with Arts & Business Scotland (ABS) and developed a Philanthropy Masterclasses Series. The Series showcases leading examples of effective practice, outlines existing research knowledge and provides practical lessons for participants. This accompanies a co-produced research project between CGAP and ABS, being led for CGAP by Tobias Jung and Hannah Pavey.

The first Masterclass took place on 16th March in Edinburgh and focused on legacy giving. The session entitled ‘Legacies: where there’s a will...’ coupled the theory of developing legacy campaigns with practical examples. Peter Thierfeldt, Development Manager at National Museums Scotland talked about his experience of legacy giving, CGAP’s Co-Director Professor Jenny Harrow explored ‘Charitable legacies in an environment of change’, while Peter Littlefield of Turcan Connell Solicitors and Asset Managers explained the legal issues involved in setting up a legacy campaign.

The next ABS/CGAP Masterclass will take place on 15th June in Edinburgh and focus on ‘Turning Passions into Pounds: donor cultivation’.


Peter Thierfeldt ‘Why legacies make such a difference’

Jenny Harrow ‘Charitable legacies in an environment of change’ (pdf)

Peter Littlefield ‘Setting up a legacy campaign – legal issues’ (pdf)

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