Household and Individual Giving

How donors choose charities

Nov 1, 2010 | Category: Household and Individual Giving

CGAP researcher Beth Breeze has written a new report on the strategies that donors adopt when faced by the choice of giving to competing causes and charities. The report (pdf) is a must read for anyone involved in the fields of philanthropy or fundraising.

Also see Beth's article 'Let's be more candid with the donors' at the Third Sector, Andrew Holt's article 'Study identifies why donors choose charities' at Charity Times and Beth's article in the STEP Journal entitled 'The Right Combination'.


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