CGAP News

User Views of Fundraising

Aug 21, 2012 | Category: CGAP News

New research by Beth Breeze explores the opinions of those represented in charity campaigns. This report investigates the tension between discomfort at the use of images that could be seen as emotionally manipulative and the resulting success of fundraising appeals.

Read 'User views of fundraising' (pdf) and Beth's Guardian article How do homeless young people view 'hard-hitting' ads depicting them?

Media coverage

Nonprofit Quarterly “Beneficiary” Views about Fundraising Images Revealed
Charities Direct Hard hitting ads misrepresent charity beneficiaries, according to recent research


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